Category: Sea Dragon Studio

Sea Dragons, Some Wild Things, and Louisa Johnson’s Latest

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A friend from the US who works in recruitment contacted me in 2017, asking how I’d feel about writing some copy for a fashion company. I’d never written about fashion before. Which, of course, meant that I said yes. I spent several weeks immersed exclusively in the world of fashion writing. This is the end result.

You may have heard of Louisa Johnson. If you haven’t, it’s probably only a matter of time until you do. Appearing on the UK edition of The X-Factor during the first week of auditions, Louisa’s cover of The Jackson 5’s ‘Who’s Loving You?’, her astonishing range, dedication to the craft, and theatricality astonished the judges, thus propelling her towards her singular goal of becoming a professional singer.

In just two years’ time, she’s managed to wow audiences with subsequent performances, the release of numerous singles, and a planned debut album due out in 2017. But until that time, she’s found herself content to release a slew of diverse single and music videos, including the recently released ‘Best Behaviour’.

Shot in the desert outside Los Angeles, the video featured a wide and colourful array of dancers, ravers, and festival goers decked out in haute couture clothing could best be described as futuristic party aesthetic, meshing the best of famed French artist Jean Giraud, aka Moebius (of Fifth Element fame) with fashion that would fit right into background shots in Blade Runner. And planes. Lots of planes.

The fashion on display in the video itself comes to us by way of Sea Dragon and Wild Things. The latter is a decidedly unique and independent distributor and retailer of boutique designers and labels. For fashionistas looking to get a good taste of just how inventive the fashion world can be, Wild Things offers an excellent glimpse of just what’s possible with clothing. If you’re after Rock Chic, Neon Raver Gear, dance or festival clothing, or something else entirely, Wild Thing aims to provide the look people are after.

Working in unison with Wild Thing is famed fashion house Sea Dragon Studios, who, in their own words, are an “independent maker of fun, comfortable, and fabulous festival wear, designed to make you look as good as you feel”.

To thus accentuate Johnson’s burner-flavoured video, Sea Dragon Studios, in collaboration with Wild Things, provided Johnson and her team of producers with the right material for such a shoot – the Sea Dragon Holographic Playsuit!

Featuring the playa white edition, the costume features hidden pockets, a built-in bust lining, and a wide-band halter neck among several other specific design features aimed at ensuring that wears can feel comfortable in clothing that stretches, is breathable, and adaptable to both the time of day and with accessories.

Intrigued? Want to have a better, closer look at Sea Dragon’s line of products? Well, click on the following link! And if you’re interested to learn more about Wild Thing and their services, you can visit them at their website.

Scoop Your Moop

ilyapodLeave a comment

A friend from the US who works in recruitment contacted me in 2017, asking how I’d feel about writing some copy for a fashion company. I’d never written about fashion before. Which, of course, meant that I said yes. I spent several weeks immersed exclusively in the world of fashion writing. This is the end result.

You’ve probably heard of it before. Chances are, the person uttering this word? Not very happy with someone else.

There’s a reason for it.

MOOP is something that gives ‘burners’ – and even festival goers in general – a bad reputation. Funny word, right? It doesn’t really sound like what it is. That’s because MOOP is actually an acronym. It means ‘Matter Out Of Place’. But what is Matter Out Of Place? Simple: anything that didn’t originate from the Earth.

Example:

A tree: Not MOOP.

A cigarette butt: Definitely MOOP.

Now, those of us who work here at Sea Dragon Studios – we love burns, we love festivals, and we love us our raves. We also love costumes. And shiny things. We definitely like shiny things. And we want to continue being able to make awesome shiny things for people to wear to festivals, to raves, and burns, because that’s what we’re passionate about, dammit.

In recent years, the reputation of attendees to such events has been tarnished due to the presence of excess amounts of MOOP. Cigarette butts, metal pegs, feathers, and glitter – just a few of the things identified as MOOP by those left to clean up after the matter.

But here’s the thing: we love glitter. Glitter is so, so shiny.

So we tried to find a way to demoopify glitter. Yes. Demoopify. We’ve actually said this word out loud, and we were even sober when it happened. Don’t like demoopify? How about MOOP-free? There’re fewer syllables there, so that should make everyone happy.

We’ve already ensured our clothing is moop-free by developing clothing that integrates glitter into the material, rather than cheaply covering the surface material with glitter that could, over time, come off. Likewise, we’ve tried to put our money where our mouth is and develop moop-free sequins and feather collars that won’t break, ensuring their status as moop-free clothing.

In our attempt to develop more moop-free products, we came across a solution that we thought was more than a little awesome: bioglitter. So we spent a bit of time researching the topic. Which led to us being able to happily announce that we’ve developed and will soon be stocking a biodegradable glitter.

The glitter options currently on the market are, well, not the best. And that’s not good enough. The biodegradable glitter we’re preparing to stock won’t fertilise – it’ll simply break apart. A would-be compost heap our products are not.

Sea Dragon Studios began with a simple ethos: the clothing we make should be comfortable, easy, simple, and hassle-free, so that you can put it on and go and enjoy yourself. We feel that festivals and burns should be the same way. And one of the best ways of doing that? By ensuring that everything we produce is moop-free.